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Marketing & Content

Content Creation

Plan, create and package useful digital content for audiences across social, web and multimedia channels.

About this online skill

What is Content Creation?

A practical content-creation pathway combining research, ideation, writing, visual planning, short-form production and content measurement.

What you'll learn

✓Audience and content strategy
✓Idea generation and research
✓Writing for web and social platforms
✓Basic visual and video content planning
✓Content calendars and performance review

What you'll be able to do

✓Create a repeatable content workflow
✓Develop platform-ready content packages
✓Repurpose ideas across formats
✓Measure content performance and improve future work

Suggested practical projects

30-day content campaign

A practical project idea to turn learning into portfolio evidence.

Brand content kit

A practical project idea to turn learning into portfolio evidence.

Multi-format content series

A practical project idea to turn learning into portfolio evidence.

Purple Academy

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