What is Digital Marketing?
A practical digital-marketing pathway connecting audience research, content, campaigns, channels, measurement and continuous improvement.
What you'll learn
✓Audience research and digital customer journeys
✓Content and campaign planning
✓Search and social marketing fundamentals
✓Email and conversion concepts
✓Analytics, KPIs and campaign optimisation
What you'll be able to do
✓Build a digital marketing plan
✓Create a campaign brief and content calendar
✓Define measurable marketing KPIs
✓Review campaign performance and recommend improvements
Suggested practical projects
Small-business digital marketing plan
A practical project idea to turn learning into portfolio evidence.
Campaign content calendar
A practical project idea to turn learning into portfolio evidence.
Landing-page conversion plan
A practical project idea to turn learning into portfolio evidence.