What is Social Media Management?
A practical social-media management pathway covering strategy, content calendars, community management, reporting and brand consistency.
What you'll learn
✓Platform selection and audience strategy
✓Content pillars and editorial calendars
✓Captions, creative briefs and publishing workflows
✓Community management and escalation
✓Analytics and social reporting
What you'll be able to do
✓Create a monthly social-media plan
✓Build platform-specific content
✓Manage a publishing workflow
✓Produce a simple performance report
Suggested practical projects
30-day social calendar
A practical project idea to turn learning into portfolio evidence.
Brand social-media playbook
A practical project idea to turn learning into portfolio evidence.
Monthly analytics report
A practical project idea to turn learning into portfolio evidence.